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Architects and Builders Get Together at Megabuild 2014

A builder works on a construction site in Jakarta. (EPA Photo)

Jakarta. Indonesia is still a country in the making. From Sabang to Merauke, the ambitious construction of roads and high-rise buildings continue to pop up throughout the archipelago, all of which are aimed at improving citizens’ ways of life.

It’s no wonder, therefore, that the building and construction sector contributed around 10.45 percent, or approximately $90.6 billion, to Indonesia’s gross domestic product in 2012.

The industry’s contribution to the national GDP is one of the highest among Asian countries. According to the Ministry of Public Works, the national construction market has also continued to escalate year by year since 2009. In 2013, its highest at $40.3 billion.

This growth prompted Reed Panorama Exhibitions (RPE) to present “Megabuild Indonesia 2014” in the Jakarta Convention Center from Thursday to Sunday this week.

“It’s a must-attend event in building and construction in Indonesia,” RPE project director Steven Chwee said.

RPE is a joint venture company between Reed Exhibitions, a leading international events coordinator, and Indonesia’s leading tourism, transportation and hospitality group of companies, Panorama Group.

After their joint venture in 2012, RPE began conducting research on local industries, including building and construction.

“We’ve done research with architects, interior designers and building owners,” Chwee said. “[We found out] there’s hardly any platform where they can come together for networking.”

RPE then contacted the Indonesia Ceramics Industry Association (Asaki), the Indonesia Interior Designers Association (HDII) and the Indonesia Architects Association (IAI) to organize the joint event in the country’s capital.

“We all have a common vision to create one integrated event during which industry stakeholders can get up to speed on the latest technology, rules and regulations, as well as learn about the latest products,” the project director said.

Megabuild, which takes up the entire 25,000 square meter floor area of the JCC, will showcase more than 500 building and construction products, raw materials and the latest technology from Indonesia and abroad. Roughly 80 percent of products featured at the event are locally made.

The exhibition will be divided into six areas, including ceramics, renovation and construction, lighting, doors and windows, roof and flooring, and bathroom and kitchen.

In addition, five special pavilions will be allocated to represent construction products from Singapore, Malaysia, South Korea, China and Taiwan.

RPE expects to attract over 35,000 visitors during the four-day event.

“They [comprise] architects, interior designers, consulting engineers, developers, landlords and property owners in Indonesia and beyond,” Chwee said.

Admission is free and RPE hopes to encourage over 500 development project transactions during Megabuild 2014.

The construction exhibit will also be this year’s venue for Asaki, HDII and IAI’s annual presentations.

Asaki

The ceramics industry is huge in Indonesia. The country is among the top eight ceramics producers, as well as the top 10 ceramics consumers in the world.

In 2013, the industry generated over Rp 30 trillion ($2.6 billion) in revenue. Asaki predicts the figure will rise to Rp 34 trillion this year.

“Indonesia has a great amount of natural resources and raw materials,” Asaki chairman Elisa Sinaga said. “Which is why we can produce such excellent ceramic products. We also have some of the latest technologies to be able to generate high-quality and durable products.

Chwee agreed with Elisa’s sentiments.

“Indonesian ceramic tiles are on par, and some are even better than Italy’s,” he said. “Many of the buildings in Singapore and Malaysia are using tiles manufactured in Indonesia.”

Asaki, established in 1977, now has 95 members all over Indonesia. These members are companies that produce ceramic products, including sanitary ware, tableware and tiles.

During Megabuild 2014, Asaki will present their biggest annual event “Keramika” (“Ceramics”) that will feature hundreds of ceramic products as well as the latest technologies in producing the material.

This year’s “Keramika” presentation will be the third for Asaki, and the first one held simultaneously with Megabuild.

HDII

Indonesia is home to thousands of talented interior designers, many of whom have also won international design competitions.

“But we’ve noticed that many [project] owners prefer to appoint international design firms to work on their projects,” said Lea Aziz, chairwoman of HDII Jakarta chapter. “They don’t really trust the capabilities of local designers.”

HDII was established in Jakarta in 1983. Today, the organization has 11 chapters and more than 2,000 members all over the country.

To promote the capabilities of local firms, HDII has been organizing exhibitions, talk shows and public seminars on local interior designs for several years.

One of their biggest annual events is Pasar Desain (Design Market), which first took place in Jakarta last year.

Pasar Desain highlights the latest interior products created by local designers and also presents talk shows and workshops for the public.

The second annual Pasar Desain will be held at this week’s Megabuild 2014.

“We’re thankful for the opportunity to collaborate with RPE for this event,” said Francis Surjaseputra, chairman of HDII (national). “We believe Megabuild will provide an even bigger platform for our event.”

For this year’s exhibition, HDII plans to showcase over 100 interior products by local designers, including a range of woven rattan furniture created by Francis himself, named “FurniLove.”

“It’s love-inspired furniture that combines a number of different functions in each piece,” said the interior designer.

Award-winning Indonesian interior designers, including Martin Katoppo and Sakundria Satya Murti Wardhana, will also present their unique and creative home interior concepts in a series of talkshows during Megabuild 2014.

IAI

“There’s a strong perception in Indonesia that architects are somehow unattainable,” said Steve J. Manahampi, chairman of IAI Jakarta Chapter. “That’s the perception that we’re hoping to change.”

IAI was established in Bandung, West Java, in 1959 and today, the organization has over 27 chapters and 11,000 members in Indonesia.

Since 2012, IAI has been organizing its annual Design Week event, which features completed and ongoing projects of Indonesian architects, as well as talk shows and seminars for young architects, students and the public.

“It’s a melting point for architects and their consumers,” he said.

This year’s Design Week at Megabuild 2014 will be the organization’s third.

“We believe the event will be even more interesting and gain more public attendance when held in conjunction with Megabuild 2014,” he said.

Some 100 members of IAI will participate and present both their completed and ongoing projects during the construction exhibition.

The IAI also plans to conduct a series of public seminars and talk shows, which will be presented by some of Indonesia’s most high-profile architects, including Raul Renanda, Ren Katili and Theresia Purnomo.

“We’ve also invited Bandung Mayor Ridwan Kamil [who is also an architect] and Jakarta Governor Joko Widodo as keynote speakers in one of our sessions,” Steve said.

“They will be discussing creative spaces in Indonesia’s big cities.”

IAI expects more than 3,500 public participants and architects to attend their seminars and talk shows during the four-day event.

“We hope the public will get to know IAI members and feel the benefits of our profession during the upcoming Design Week in Megabuild 2014,” Steve said.

http://www.thejakartaglobe.com/features/architects-builders-get-together-megabuild-2014/

Cr.Sylviana Hamdani/Jakarta Globe<P>

Natalie P.Sisutcharit.../Report

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