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TrueVisions kicks off Bht 30 million ‘Countdown to an All-HD Sports Season’ campaign with top stars

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TrueVisions kicks off Bht 30 million ‘Countdown to an All-HD Sports Season’ campaign with top stars

•    Special promotion offers every new TrueVisions Super Sport package subscriber free viewing from now until 17 August   
    
•    Lines up largest ever number of live matches of world-class football teams, starting with pre-season summer tours

•    Promises most extensive live coverage ever of Thai athletes in international tournaments through ‘TrueVisions Cheer Thai’ project

 

    

Bangkok (15 July 2013) – TrueVisions, Thailand’s leading pay TV operator, today kicked off a campaign to promote its strong line-up of sports programming in the run-up to the sports season with famed TV star Teeradetch Methawarayuth pairing with top badminton player Saralee Thoungthongkam for a demonstration game against TV star Chalida Vijitvongthong and top badminton player Sudked Prapakamol along with celebrated sports commentators Big Saraburi and Weerasak Nilklad.

Called ‘Countdown to an All-HD Sports Season’, TrueVisions is offering every new subscriber to its Super Sport package free viewing from now until 17th August, and promises coverage of the largest number of live matches, ever, in the history of cable television in Thailand.

    

The coverage of pre-season summer tours of the world’s leading football clubs will be followed up with coverage of the new season’s Spanish La Liga, the UEFA Champions League, the Europa League, and many other world-class sports.  

TrueVisions is also promising its viewers the most extensive live coverage, ever, of Thai athletes in international tournaments through its ‘TrueVisions Cheer Thai’ project.

Mr. Anat Mekpaiboonvatana, Managing Director of TrueVisions group, said, “Our ‘Countdown to an All-HD Sports Season’ campaign aims to promote the quality and diversity of TrueVisions’ sports content and reinforce our King of Sports platform by committing us to the largest number of live sports and high definition broadcasts in the industry.”

    

The campaign, costing Bht 30 million, aims to boost subscriptions by sports fans as well as promote TrueVisions’ strong line-up of sports coverage for the coming season through television and radio advertising as well as print media and billboards.  There is also a specially composed jingle to get sports buffs excited as they count down the 30 days before the new season begins.  

He said, “Boosting TrueVisions’ sports content is a part of our market leadership strategy, which rests on three pillars, namely: content superiority, technological superiority, and service superiority.”

TrueVisions subscribers can enjoy a number of top sports, now, even before the start of the new season, with coverage of the pre-season summer tour of leading football teams such as Manchester United, Liverpool, Arsenal, Tottenham Hot Spur and Manchester City.  

    

The Spanish La Liga has also returned to TrueVisions with 10 matches a week and no overlaps.  There will be the largest number of live La Liga matches in high definition, live broadcasts of the Italian Calcio Serie A, the UEFA Europa League and, of
course, the UEFA Champions League.  All are in high definition right from the play-off rounds.

For patriotic sports fans, TrueVisions is also presenting ‘TrueVisions Cheer Thai’ where TrueVisions commits to telecast live in HD the largest number of matches contested by Thai athletes.  

The first match will be women’s volleyball with the Thai team at the World Grand Prix, followed by all the matches competed by Boonsak Ponsana and Ratchanok Intanon in the Badminton World Championships.  TrueVisions subscribers can also follow Jack Saraburi and other Thai snooker players as they compete in world ranking events and the European tour as well as watch pro golfers from Thailand play on the Asian Tour, European Tour and LPGA Tour.

    

Other must-see world sports events on TrueVisions include the US Open tennis series, the ATP World Tour and WTA Tour.  

As a result of TrueVisions’ partnership with the world’s No. 1 boxing promoter, Golden Boy Promotions, and Showtime network, subscribers of any TrueVisions package will be able to enjoy all the big fights of the world all year round, headlined by the highly-anticipated fight between superstar Floyd Mayweather and Saul Canelo Alvarez, the undefeated champion from Mexico.        

Report by Natalie P.Srisutcharit, EBC News

          

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